Selfish Mother

Selfish Mother is a powerful platform connecting likeminded people, while raising money for charity through its #GoodTees initiative. Founded by journalist Molly Gunn in 2013, what started as a blogzine to 'fess up the realities of motherhood has grown to include its own shop, The FMLY Store, which thrives online and as a flagship store in Somerset. 

Selfish Mother's #GoodTees are a unique concept that look good, do good, and come from a good supply chain. Thanks to a loyal following and celebrity fans, these tees and sweatshirts have raised over £830,000 for charities including Stand Up To Cancer, Women for Women International, Save The Children, Help Refugees UK, The Refugee Council, Kids Charity, mothers2mothers, Yazda, Starlight UK and Prostate Cancer UK. 

Meanwhile, the Selfish Mother blogzine is now read by 10,000 people a day with over 3,000 writers. It includes a male counterpart, The FMLY Man, and a new InstaZine publishing weekly, magazine-style content directly on the @SelfishMother Instagram feed.

#GoodTees are sold via The FMLY Store and exclusively at John Lewis.