Channel 4 reveals real life impact of Stand Up To Cancer Programming

The night of programming on Channel 4 reached 4.7 million viewers across streaming and linear platforms within 28 days, encouraging millions to monitor symptoms, seek advice and start lifesaving conversations through a blend of entertainment, science and personal storytelling.

• 1 in 3 viewers (34%) said they will now pay more attention to changes in their health, rising to 44% among 16-34-year-olds.

• 1 in 5 (18%) 16-34-year-olds were encouraged to speak to a doctor or health professional and 12% said they’d enquired about a cancer screening.

• 9 in 10 (89%) viewers recognised the importance of early cancer detection.

• 1 in 4 (26%) 16-34-year-olds discussed cancer screening with friends or family following the broadcast.

"We are incredibly proud that the Stand Up To Cancer live broadcast had such a powerful impact on viewers, particularly inspiring audiences to discuss and enquire about cancer screenings. Stand Up To Cancer is a joint national fundraising campaign with Channel 4 and Cancer Research UK, raising millions for life-saving research and driving awareness of the importance of screening and early detection."

"Having open conversations around cancer is so important and this is something that the Stand Up To Cancer live show does a brilliant job at encouraging. Detecting cancer early saves lives – this is why we created the screening checker last year, together with Channel 4. Since it launched, we've seen over 142,000 visits to the website so far from people seeking information about screening.

"Screening is a powerful tool to spot cancer at an early stage, and cervical and bowel screening can even prevent the disease from developing in the first place. The cancer screening programmes save thousands of lives each year in the UK, which is why raising awareness of these programmes and addressing barriers people face to taking part are key priorities for Cancer Research UK."

Channel 4 is committed to engage mass audiences and challenge them to think differently, and to represent the whole of the UK. The programming aligned with Channel 4’s remit to challenge with purpose and create change through entertainment with 8 in 10 viewers of the programming agreeing Channel 4 inspires change.